Professor Greenfield is one of the world's leading neuro-scientists. She is Professor of Pharmacology at the University of Oxford. I had the great pleasure to meet her after a seminar at the leaders in London Conference in November, 2007. I was struck then by how she could relate complete scientific insights with a deep concern for humanity. This book takes this winning combination to a new level.
It is wonderfully informative about developments in modern brain science. But it provides a lot more. The book is really about what makes us human. Her thesis is that our brains are highly dynamic entities that constantly interact with, and are changed by our environment. She describes neural plasticity, and the capacity of the mind to change and develop.
She writes: "The dynamics of the environment and the neuronal malleability give rise to an ever evolving identity, one that is unique and individual, yet an individuality that is constantly transforming".
No longer can we assume that our brains are "hard wired". Our minds are not fixed at birth. Our brain, mind and personality are part of a dynamic system that change throughout our lives. The implications for leadership and coaching are profound. Minds can be nurtured and developed. The environment can foster minds that become more creative and intelligent. Through conversation, learning and experience we can continually develop ourselves.
At the same time, Professor Greenfield points out our identity is at risk. Technology advances present a series of ethical dilemmas as well as providing many obvious benefits. But more than this, she argues that our very connectedness and immersion in "wrap-around" web technologies can threaten our sense of who we really as people.
This book does more than just describe the threats. It inspires us to protect our humanity at all costs.
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